The only thing worse than no social media strategy is an inefficient one. If you're questioning whether you should invest in a social media manager for your business (and it is an investment), here are some things to consider:
Do you have enough time to stay on top of evolving social media trends and changes?
Are you unable to objectively pinpoint what is and isn't working on your social media platforms?
Is the way you're managing social media now practical and sustainable?
Is there a strategy to your social media, or are you just "posting to post"?
Hourly Rate: $25
Average Daily Hours: 1.5*
20 Days each Month
*Based on management of one (1) social media platform
The days of social media being optional for business are ancient history. What's important now is getting as much as you can from these platforms without taking too much away from running your business.