Updated: Sep 22, 2021
That's right. Never use email marketing if you are not interested in building a pool of loyal customers, if you are not interested in reaching people outside of social media, and if you do not want to use another marketing tool that delivers your business to your customers' fingertips.
Believe it or not, not everyone is on social media. But most people have email and check it daily! You hear of people taking social media breaks, but you rarely hear people say they are taking an email break. Email marketing is still alive and thriving.
3 Reasons You Should Use Email Marketing
It converts! If you are effectively targeting your email list, email marketing can have a high conversion rate!
Most people have email. Not everyone has social media.
It's cost-effective! Along with social media, email marketing can be a free form of marketing. There are email marketing tools that have a monthly subscription fee, but the fee is typically low. These tools almost always offer a free option as well!
The most cost-effective and robust email marketing tool that I have found is MailerLite.
MailerLite offers a variety of design options so no matter what your skill level is you can choose from drag & drop, rich-text, or custom HTML. Plus there is a large assortment of pre-designed templates.
MailerLite offers landing pages, embedded forms, surveys, and email automation that results in highly targeted and personalized emails. The best part— the automation setup is really simple.
Building an email list is not difficult. Collect your customers' email addresses by providing value to them in exchange for their email address. A freebie, a monthly newsletter, or a coupon code are great ways to provide value.
When you are creating your email strategy, remember to avoid these common mistakes:
Only reaching out to sell something
Going overboard with photos, gifs, and graphics
Not including clear call-to-actions
Not utilizing your analytics
Not having an engaging subject line
If you want to learn more about email marketing, or if you would like to talk about outsourcing email marketing for your business - book a free discovery call!
Disclosure: Please note that this post contains affiliate links. If you click through those links and make a purchase, I may earn a small commission at no extra cost to you.