Updated: Sep 22
Social media has become a mandatory part of marketing for businesses. I truly believe all businesses need to have a presence on social media. Whether that's Facebook, Instagram, LinkedIn or Pinterest.
Social media is free, it puts you at the fingertips of your target audience, and it gives small businesses the ability to utilize free features such as the ability to book appointments and showcase your services.
If you are a small business owner, here are five ways to use your social media platforms to help grow your business.
Create Brand Recognition
Drive Traffic to Your Website
Create a Community for Your Target Audience
Provide Social Proof
Conduct Marketing Research
1. Create Brand Recognition
People buy brands. Businesses big or small should have a clear vision of what your business stands for and who your target audience is. Your brand is what makes people connect to your business. A customer will be loyal if they feel a connection with your business's values, purpose, and image.
2. Drive Traffic to Your Website
Social media can be a great resource to direct people to your website. By utilizing your profiles to showcase your products and services, list your contact information, and highlight customer testimonials, you can compel visitors to click through to your website.
3. Create a Community for Your Target Audience
Social media was never meant to be a platform to sell. Social media was always meant to build a virtual community and connect people. As a business hoping to use social media to promote, remember that your audience is on social media to connect with people. Use your social media platforms to develop trust and build a community for your business so your prospective customers think of you first when they are ready to buy.
4. Provide Social Proof
Sharing testimonials is the perfect way to encourage potential customers to convert. So are you asking your current customers for testimonials? Whether it is an after-service survey, an emailed questionnaire, or a post on social media - ASK FOR THE TESTIMONIAL. Sometimes we have the best intentions. We mean to go leave a review. But life gets in the way. Give your customers that friendly reminder.
5. Conduct Market Research
You are at the fingertips of your current and potential audience. What better way to really learn about them? Use the different features on social media to research your audience. Use polls, questionnaires, and surveys to ask your target audience about their preferences, likes, dislikes, and more!
If you are ready to step up your social media game, I am happy to help. Book a free discovery call with me - click here.